We bake custom cakes, cupcakes, and cake pops for any occasion!
We are proud to offer custom cakes, cupcakes, and cake pops for any occasion. With over 1,000 designs completed, our experience speaks for itself. We invite you to browse our gallery and social media pages to view examples of our work.
If you would like to place a custom order, please complete our custom order form or contact us directly via email. We look forward to working with you.
We have 15 signature cupcake flavors in shop daily and 2 daily specials.
They are baked fresh everyday, ready for you to enjoy!
About us
Hey there! We’re the Smith family, and we’ve been proudly running Smallcakes Williamsburg since 2022. We’re part of the Smallcakes franchise, which was originally started in 2008 by Jeff Martin, and we truly live by the motto: “Maybe a cupcake will help.” Because let’s be honest—most days, it really does.
When we took over the shop, we jumped in with heart and hustle. Our head baker/ co-owner is completely self-taught and has spent years perfecting his craft. From cupcakes to custom cakes, he’s mastered the art of decorating and brings something special to every design.
We bake 15–17 flavors fresh every single day (yes, even pupcakes for your furry friends!) and love creating custom treats for birthdays, weddings, graduations, or just because. Whether you're planning a big celebration or just need a cupcake to brighten your day, we’ve got you covered.
Thanks for supporting our family business—we can’t wait to bake something sweet for you. Be sure to check out our gallery and social media to see what we’ve been working on!